Threads allows you set a special status like Studying, or turn on Auto Status (On the move), which automatically shares little bits of context on where you are without giving away your coordinates.įor brands, you might want to let your close friends list know that you’re On a Shoot, or Closed for the Holidays, so they’re never left in the dark.Īnd Threads is especially geared towards a “photo first, text later” messaging style, so it’s easy to capture that behind-the-scenes content - but be warned, there are no filters and only some basic editing tools to hand!
Instagram’s new standalone messaging app, Threads is another way to quickly get in touch with your close friends list - and it comes with some added perks and features!Īccording to Instagram’s announcement, the app was designed to help you stay connected with your closest friends and includes several appealing features, like the ability to create “statuses” and let your friends know what you’re up to.īut we think it could have some serious perks for brands using the close friends list on Instagram Stories too!
Stay on Top of Your Close Friends Conversations with Instagram’s Threads App
Close friends list instagram download#
Thinking of launching a product on Instagram? Check out our step-by-step guide and download our free social media product launch checklist ! Just remember that if you really want to make use of this strategy, it’s important to release very few details about the upcoming launch. The mystery will drive your followers into a frenzy! Once you’ve signed people up, you can send them Instagram Stories from influencers, behind-the-scenes content, and sneak peeks to build even more excitement. This will give your launch an element of exclusivity and encourage people to sign up to stay in the loop about what’s to come. Start by sharing a post to your Instagram feed a week or so before your official launch with something like: “Follow us and leave a comment to be added to our close friends list and receive exclusive content about the upcoming launch.” If you’re looking to build more hype for your next product launch, you should consider using Instagram’s close friends list - it’s a great way to keep your audience engaged in the days and weeks leading up to the launch. Planning a new product launch on Instagram can feel daunting, but it’s also a huge opportunity to attract new followers, make sales, and convert your existing audience into customers! Instagram Close Friends List #5: Build Excitement for a Product Launch Just getting started in the world of influencer marketing? Learn everything you need to know with our free Instagram Influencer Marketing Strategy Guide ! It’s about building a collaborative environment where influencers feel trusted to flex their creative muscle and come up with messaging that feels authentic.Įven if you aren’t completely comfortable with letting your influencer partners take the reins, creating a close friends list is still a great way to share key details about your campaign in the days and weeks leading up to the launch! If you’re looking to create this kind of authentic influencer content, you should consider adding your influencer partners to a close friends list where you share key information about new features, products, and whatever else they can use to help promote your brand more effectively. Rather than coming up with strict messaging guidelines about what they can and can’t say, businesses are opting to let influencers to use their own authentic voice and create promotional content that feels natural to their account and audience. One of the biggest trends in Instagram influencer marketing this year is brands giving more “independence” to their influencer partners. #1: Create an Instagram Close Friends List for Influencers & Collaborators
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